[GET]Market-M0t1ve Emai1 Market1ng Pract1t1oner

What is the course about?

Email Marketing is now a powerful tool, in reaching out to new customers, retaining existing customers and building lifetime customer value.

Market motive's Email marketing training course will train you on the advanced email marketing strategies to use mailers as an effective marketing medium. The training covers all the features of email marketing – email metrics, landing pages, spam and blacklists, mailing lists, marketing automation and many more.

This course is designed to make you an accomplished email marketer.


Course Outline:

Course Preview

1: Introduction to Email Marketing
2: Email as Conversation
3: Creating the Email
4: Landing Pages
5: The Mailing List
6: Spam and Blacklists
7: Working with Email Service Providers (ESPs)
8: Combining Email with Other Channels
9: Marketing Automation Basics
10: Advanced Marketing Automation
11: Metrics and Measurement



Upon completion of the Email Marketing course, you will be able to accomplish the following:

– Explain the value of email marketing
– Identify tactics to avoid in email campaigns
– Develop effective email marketing conversations
– Use emails as a means to initiate conversations with your potential customers
– Segment your emails to optimize delivery opportunities
– Craft highly effective subject lines
– Identify and create effective best-practice landing pages
– Use a variety of methods to create and build your email list
– Understand opt-in and opt-out rules and regulations
– Understand SPAM laws
– Set expectations when working with email service providers
– Develop good KPIs and email marketing measurement goals

http://www.marketmotive.com/email-market...ng-courses

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